The Complete Feed

For years, digital advertising has optimized for cheaper impressions, stronger identity signals, and higher ROAS—but what if it's been overlooking the quality of the media itself? In this episode of Signal & Noise, Rio Longacre and Brett House are joined by Erez Levin, Founder of Emmett Advisory, to explore why media quality may be the industry's missing performance signal. They discuss attention, CTV, attribution, AI, and why marketers must rethink what truly drives advertis

For weeks, reports suggested Publicis was exploring a relationship with Hightouch following its acquisition of LiveRamp. In this special Signal & Noise Signal Break, Hightouch CEO Tejas Manohar publicly confirms those discussions for the first time. Brett House, Rio Longacre, and Tejas explore what it could mean for identity, composable CDPs, AI, activation, and the future of marketing infrastructure.

In this episode of Signal & Noise, Scott McKinley joins hosts Brett House and Rio Longacre to unpack the hidden data quality crisis inside Connected TV. From identity graphs and audience targeting to authenticated users and trust in advertising, the conversation explores why bad data may be wasting billions in media spend.

The independent infrastructure era may be ending. In this "Signal Break," we unpack one of the most consequential AdTech deals in years: Publicis Groupe acquiring LiveRamp. Joined by Bob Walczak and Krish Raja, we break down what this deal really means for identity, clean rooms, publishers, UID2, systems integrators, and the future of the open internet.