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From Strategy to Scale: George Musi on What Actually Drives Growth Inside Agencies

From Strategy to Scale: George Musi on What Actually Drives Growth Inside Agencies

From Strategy to Scale: George Musi on What Actually Drives Growth Inside Agencies

Everyone says they want growth. Few organizations are actually built to deliver it. In this episode of Signal & Noise, former agency exec George Musi — across Publicis, WPP, IPG, and Horizon — breaks down why growth keeps breaking inside large organizations. Strategy isn't the problem. Execution systems are. And AI doesn't fix broken systems — it amplifies them.

Apr 22

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