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The Complete Feed
Explore every Signal & Noise podcast, article & video in one place from all our guests & contributors.
When Content Becomes Infinite: Alex Collmer on Creative Intelligence in the AI Advertising Era
Alex Collmer built Vidmob on a provocative idea: advertising creative should be measurable without becoming mechanical. Now, as generative AI makes content nearly infinite, Vidmob is moving its creative intelligence into assistants, agents, APIs, and media workflows through Vidmob360. Brett and Rio ask what creative data can truly prove, whether optimization produces sameness, why Alex handed over the CEO role, and what humans must still control when machines begin making and
Sep 21
AI Isn’t the Strategy: Fern Potter on Intelligent Assistance, Human Judgment, and the Future of Work
Fern Potter left a senior ad-tech leadership role to co-found Intelligent Assistance around a bold premise: AI works best when it expands human judgment rather than pretending to replace it. She joins Signal & Noise to discuss why AI is not a strategy, how companies move from pilots to commercial impact, what programmatic advertising can teach us about unchecked automation, and why the future belongs to organizations that combine machine speed with human context, creativity,
Sep 7
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