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The Complete Feed
Explore every Signal & Noise podcast, article & video in one place from all our guests & contributors.
Vectors Won't Save You From GDPR. They Just Move The Problem.
As AI-driven advertising shifts from cookies and IDs to embeddings and vectors, many in AdTech are treating abstraction as a privacy loophole. In this Signal & Noise Executive Voices piece, Evgeny Popov argues that embeddings do not eliminate GDPR risk — they simply move it into a more opaque layer of the system. The architecture changed. The regulatory reality did not.
Jun 2
From Publishers to Platforms: Evgeny Popov on CTV, Career Exits, and the Future of Television
Careers in AdTech follow the market—not a straight path. In this Signal & Noise episode, Evgeny Popov shares a full-stack view across publishers, agencies, DSPs, and CTV. From acquisitions to ACR data and measurement challenges, we explore how TV is becoming a data-driven channel—and why those who understand the entire ecosystem are best positioned to win.
Apr 13
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