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The Complete Feed
Explore every Signal & Noise podcast, article & video in one place from all our guests & contributors.
Marketing is Now Business Intelligence. Ed See on Signal & Noise at Zeta Live 2026.
Recorded live at Zeta Live 2026, Brett House sits down with Zeta Global Chief Growth Officer Ed See to explore how AI is transforming marketing into an intelligence function. They discuss precision vs. personalization, identity and signals, AI agents, the future of agencies, data and AI sovereignty, and why the marketer of tomorrow may need to become far more multidisciplinary.
Oct 26
AI Isn’t the Strategy: Fern Potter on Intelligent Assistance, Human Judgment, and the Future of Work
Fern Potter left a senior ad-tech leadership role to co-found Intelligent Assistance around a bold premise: AI works best when it expands human judgment rather than pretending to replace it. She joins Signal & Noise to discuss why AI is not a strategy, how companies move from pilots to commercial impact, what programmatic advertising can teach us about unchecked automation, and why the future belongs to organizations that combine machine speed with human context, creativity,
Sep 7
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