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The Complete Feed
Explore every Signal & Noise podcast, article & video in one place from all our guests & contributors.
When the Dashboard Lies: Cimin Ahmadi Cohen on Building a Better Agency and Exposing Advertising’s Attribution Illusion
When ad metrics say everything is working but business results disagree, what should marketers trust? Idea Peddler founder and CEO Cimin Ahmadi Cohen joins Rio Longacre and Brett House to unpack the “attribution illusion,” ad fraud, opaque programmatic supply chains, agency incentives, and independent measurement. She also shares her journey from agency leader to woman founder—and why she built a different kind of company in Austin.
2 days ago
Ad Fraud, Part 2: Dr. Augustine Fou on Hidden Fees, Phantom Outcomes, and the Agentic Al Trap
In Part 2 of our ad fraud series, Brett and Rio go deeper with Dr. Augustine Fou — and it gets uncomfortable.
This isn't just about bots. It's about the system that profits from them: hidden take rates, spoofed supply, and "performance" that's often fabricated.
Then: agentic AI. Because broken inputs don't get fixed by automation — they scale. Who's getting paid? And how much are they taking?
Apr 15
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