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AI may be the most convincing imitation of a mind humanity has ever created—but intelligence is not the same as consciousness. This article explores what it means to be truly alive, from neuroscience and embodiment to quantum mechanics, dualism, and the limits of today’s AI, asking whether machines can ever genuinely experience the world—or simply become extraordinarily good at convincing us they do.

Author, media theorist, and Team Human founder Douglas Rushkoff joins Signal & Noise LIVE at Advertising Week 2026 for a provocative conversation about AI, technology, and what we risk losing in the rush toward automation. Rushkoff challenges the assumption that more AI is inevitable—or always better—and makes the case for keeping human agency, values, and connection at the center of our technological future.