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Beyond the Pixel: Jer Tippets on AI, Customer Data, Privacy, and the Future of Digital Measurement

Beyond the Pixel: Jer Tippets on AI, Customer Data, Privacy, and the Future of Digital Measurement

Beyond the Pixel: Jer Tippets on AI, Customer Data, Privacy, and the Future of Digital Measurement

Every AI breakthrough starts with something less glamorous than the latest model: clean, trustworthy data. In this episode of Signal & Noise, Hyatt's Jer Tippets joins Brett House and Rio Longacre to explain why data quality, governance, identity, and privacy are the real foundation of AI. From customer identity and CDPs to personalization and digital measurement, this conversation explores what brands need to get right before AI can truly deliver.

2 days ago

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