The Complete Feed

For years, the AI race has focused on building the smartest model. But the next competitive advantage may be the data and context that make every business unique. In this episode of Signal & Noise, Rio Longacre and Brett House sit down with Snowflake’s Eddie Drake to explore AI governance, the Marketing Context Layer, and protecting proprietary intelligence. They also discuss Data Clouds, AI agents, token economics, and what the future of enterprise AI could look like.