The Complete Feed

As brands use more customer data to power personalization and AI, broken permissions create experiences that feel repetitive, intrusive, and downright creepy. This article explores the “consent gap”—the distance between what customers believe they have allowed and what a company actually activates—and what marketing leaders must do to close it.

UX isn’t being redesigned—it’s being replaced. As AI shifts systems from navigation to action, interfaces fade and design moves upstream. This piece explores the collapse of traditional UX, the rise of agentic systems, and why the future of design is about orchestrating outcomes—not building screens.