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AI Doesn’t Fix Data Problems — It Amplifies Them: Acxiom's Crystal Wallace on Governance, Agentic Workflows & the End of “Monolithic SaaS”

AI Doesn’t Fix Data Problems — It Amplifies Them: Acxiom's Crystal Wallace on Governance, Agentic Workflows & the End of “Monolithic SaaS”

AI Doesn’t Fix Data Problems — It Amplifies Them: Acxiom's Crystal Wallace on Governance, Agentic Workflows & the End of “Monolithic SaaS”

In this episode of Signal & Noise, hosts Rio and Brett sit down with Crystal Santos Wallace for a candid conversation about what AI is actually doing inside modern agencies. Drawing on her experience across global holdcos and at Omnicom Group and Acxiom, Crystal explains why AI doesn’t fix broken data — it amplifies it. They explore the shift from monolithic platforms to agent-orchestrated systems, why governance is becoming mission-critical, and how synthetic audiences and

Mar 9

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