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The MarTech Stack Is Dead. Long Live the Marketing Operating System.

The MarTech Stack Is Dead. Long Live the Marketing Operating System.

The MarTech Stack Is Dead: RIP

The MarTech Stack was built for a world where humans operated software manually. But AI agents don’t navigate dashboards, workflows, and software categories the way people do — they orchestrate systems. As AI collapses the boundaries between Martech, AdTech, data infrastructure, and workflow automation, the industry is shifting away from disconnected stacks of tools and toward integrated Marketing Operating Systems built around context, orchestration, identity, and intelligen

1 day ago

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