The Complete Feed

Alex Collmer built Vidmob on a provocative idea: advertising creative should be measurable without becoming mechanical. Now, as generative AI makes content nearly infinite, Vidmob is moving its creative intelligence into assistants, agents, APIs, and media workflows through Vidmob360. Brett and Rio ask what creative data can truly prove, whether optimization produces sameness, why Alex handed over the CEO role, and what humans must still control when machines begin making and

What does Alexander Hamilton have to do with modern leadership? More than you might think. Drawing inspiration from the first U.S. Treasury Secretary, Quinn Harrington explores why the greatest leaders don’t just solve problems—they build systems that outlast them. It’s a thoughtful reflection on legacy, leadership, and designing organizations that thrive long after you’ve stepped away.

Mobile advertising has become one of digital marketing’s biggest innovation engines, but its future may be defined less by targeting and more by creative. Alex Merutka, Founder & CEO of CRAFTSMAN+, joins Signal & Noise to share lessons from helping build AppLovin, why he left before its IPO to launch his own company, and how AI, playable ads, and creative intelligence are reshaping performance marketing.