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Customers value personalization when it feels within the boundaries they have set.

Customers value personalization when it feels within the boundaries they have set.

The Consent Gap: How Broken Data Permissions Create Creepy Customer Experiences

As brands use more customer data to power personalization and AI, broken permissions create experiences that feel repetitive, intrusive, and downright creepy. This article explores the “consent gap”—the distance between what customers believe they have allowed and what a company actually activates—and what marketing leaders must do to close it.

2 days ago

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