top of page

Signal & Noise: A no-BS media company decoding data, tech, AI & the marketing transformations that actually matter

Home
Podcast
Articles
Exec Voices
About
Contact
More

Use tab to navigate through the menu items.

The Complete Feed

Explore every Signal & Noise podcast, article & video in one place from all our guests & contributors.

The Race to the Bottom: Media Quality, Attention, and Why Cheap Reach Is Costing Brands More Than They Think

The Race to the Bottom: Media Quality, Attention, and Why Cheap Reach Is Costing Brands More Than They Think

The Race to the Bottom: Media Quality, Attention, and Why Cheap Reach Is Costing Brands More Than They Think

For years, digital advertising has optimized for cheaper impressions, stronger identity signals, and higher ROAS—but what if it's been overlooking the quality of the media itself? In this episode of Signal & Noise, Rio Longacre and Brett House are joined by Erez Levin, Founder of Emmett Advisory, to explore why media quality may be the industry's missing performance signal. They discuss attention, CTV, attribution, AI, and why marketers must rethink what truly drives advertis

7 days ago

Contact

Signal & Noise LLC

971 US HIGHWAY 202N Ste N

BRANCHBURG, NEW JERSEY 08876

info@signalandnoise.ai

Be in the Know

Subscribe to 'The Signal,' a weekly newsletter that provides operator-grade insight on the shifts shaping data, tech, AI.

Email*

Yes, subscribe me to your newsletter.

Menu

© 2026-27 Signal & Noise LLC. All rights reserved.

bottom of page