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As AI agents increasingly shop, negotiate, and act on our behalf, the real question is no longer what they can do—it’s who they are designed to serve.

As AI agents increasingly shop, negotiate, and act on our behalf, the real question is no longer what they can do—it’s who they are designed to serve.

The Three Rules of Agentic AI

As AI agents begin to shop, negotiate, spend, and make decisions on our behalf, we need clear rules for whose interests they serve. Inspired by Asimov, this article proposes three principles for agentic AI—Loyalty, Obedience, and Continuity—and explores what they could mean for trust, commerce, and the future of advertising.

9 hours ago

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