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The Complete Feed
Explore every Signal & Noise podcast, article & video in one place from all our guests & contributors.
Agentic Trading Has Already Started. We Just Don’t Know How Big It Gets.
Agentic trading is no longer a future concept—it has already begun. As AI agents start negotiating media transactions directly, the real question isn't whether RTB disappears, but how much of advertising shifts to a new hybrid model. What happens to DSPs, SSPs, agencies, and publishers when machines can negotiate outcomes? A look at the economics, incentives, and future of programmatic advertising.
Jul 8
The Negotiated Future: Ethan Settel on Newton Research, Agentic Media Buying, and the Reinvention of Media Operations
The future of marketing isn't about managing more software—it's about connecting data, intelligence, and decision-making. Scott Brinker explains how AI is dissolving the boundaries between MarTech, AdTech, and enterprise operations, creating a new operating model built around context, automation, and orchestration.
Jun 4
POSSIBLE 2026 Day 3: The AI Endgame, Agentic Media, and Rebuilding the Ad Stack
Final day of POSSIBLE 2026 in Miami shifts from hype to clarity. Leaders highlight AI’s move from tools to systems—driving agentic workflows, orchestration, and infrastructure. Key themes: control layers, governance, multichannel gaps, composable CDPs, and the fall of legacy AdTech. The takeaway: this isn’t future-state—AI transformation is already here, and the industry is racing to catch up.
May 11
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