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Building the Agency Operating System | Adam Woods & Amy Crowther | Signal & Noise LIVE at Advertising Week 2026

Building the Agency Operating System | Adam Woods & Amy Crowther | Signal & Noise LIVE at Advertising Week 2026

Building the Agency Operating System | Adam Woods & Amy Crowther | Signal & Noise LIVE at Advertising Week 2026

Filmed live at Advertising Week 2026 at MCM Studios in New York City, Incubeta’s Adam Woods and Amy Crowther join Rio Longacre and Brett House to explore the agency operating system. They discuss how AI is reshaping agency work, connecting creative and media, protecting client-owned intelligence, and shifting the value equation from billable hours to measurable business outcomes.

3 hours ago

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