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The Complete Feed
Explore every Signal & Noise podcast, article & video in one place from all our guests & contributors.
The Sell-Side Strikes Back: Joe Root on AI, the Outcomes Era, and Rebuilding the Ad Stack from the Publisher Up
AI is shifting advertising power from buy-side to sell-side. In this episode, Joe Root (Permutive) explains how decisioning is moving closer to publisher data, enabling real-time, signal-rich optimization and outcome-based advertising. As AI reshapes targeting, trading, and agency models, publishers gain leverage and the traditional DSP-driven ecosystem faces a fundamental reset.
May 19
POSSIBLE 2026 Day 3: The AI Endgame, Agentic Media, and Rebuilding the Ad Stack
Final day of POSSIBLE 2026 in Miami shifts from hype to clarity. Leaders highlight AI’s move from tools to systems—driving agentic workflows, orchestration, and infrastructure. Key themes: control layers, governance, multichannel gaps, composable CDPs, and the fall of legacy AdTech. The takeaway: this isn’t future-state—AI transformation is already here, and the industry is racing to catch up.
May 11
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