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Marketing Without Walls: Ana Mourão on AI, First-Party Data, and Why MarTech & Advertising Are Finally Converging

Marketing Without Walls: Ana Mourão on AI, First-Party Data, and Why MarTech & Advertising Are Finally Converging

Marketing Without Walls: Ana Mourão on AI, First-Party Data, and Why MarTech & Advertising Are Finally Converging

Marketing technology and advertising are converging faster than ever. Anna Mourão, Global Marketing Technology and Customer Data leader with experience through four FORTUNE 500 companies , joins Signal & Noise to discuss how global brands activate first-party data, partner with media teams, navigate the evolving CDP landscape, and prepare for an AI-driven future. It's a candid, brand-side perspective on customer data, enterprise AI, and why the traditional MarTech stack is be

Aug 11

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