The Complete Feed

Publisher monetization is at a breaking point. Open-web economics are collapsing under platform control, identity loss, and commoditized inventory. Yet publishers still own powerful assets—trusted brands, engaged audiences, and rich first-party data. The path forward isn’t another tactic, but a systemic redesign of strategy, data, inventory, measurement, technology, and operating model to reclaim control and build durable revenue.

The Customer Data Platform, or CDP, was supposed to be marketing’s system of record. Instead, it’s become one of the most fragmented—and misunderstood—categories in the stack. In this episode of Signal & Noise, hosts Brett House and Rio Longacre sit down with Matthew Niederberger, Founder of MarTech Therapy, for a candid, practitioner-level conversation about where the CDP market actually stands today—and where it’s headed next. Matthew brings 20+ years of hands-on MarTech ex

In this episode of Signal & Noise, hosts Rio Longacre and Brett House sit down with Erez Levin—former Google leader, ad quality advocate, and cultural reformer—for a wide-ranging conversation about speech, norms, and the dangerous space between censorship and permissiveness.Erez has spent his career challenging broken incentives—from paid media’s obsession with outcomes over quality to workplace norms that quietly discourage responsibility. In this conversation, he turns that

Ad verification is no longer just about blocking bad ads—it’s becoming a core input into how media is planned, optimized, and measured. In this episode of Signal & Noise, hosts Rio Longacre and Brett House sit down with Mark Zagorski, CEO of DoubleVerify, to unpack how verification is evolving in the age of AI.Mark brings a rare perspective, having led multiple AdTech companies across market cycles—from building and selling eXelate to Nielsen, to turning around Telaria, and n

From the show floor to the executive suites, CES 2026 wasn’t just another technology expo — it was a global turning point for AI, media, data, and the future of digital experiences. In this special edition of Signal & Noise, co-hosts Rio Longacre and Brett House bring you their top takeaways, on-the-ground interviews, and operator-first analysis straight from Las Vegas. In this finale episode of our CES series, Rio and Brett break down how AI has moved from feature to foundat

Recorded live in Las Vegas during CES 2026, this special Signal & Noise conversation brings together Rio Longacre and Brett House with one of the industry’s most trusted—and outspoken—voices: Lou Paskalis. In this wide-ranging discussion, Lou digs into the future of the industry in light of the rise of a tidal wave of AI-generated content, synthetic versus authentic signals, regulatory changes versus human discernment, and how trust is shifting from institutions to people...

What actually mattered at AWS re:Invent 2025—once the keynotes ended and the hype faded? In this belated, boots-on-the-ground debrief from Las Vegas, Signal & Noise hosts Brett House and Rio Longacre break down the real signals from re:Invent 2025, drawing on executive conversations, daily floor recaps, and firsthand time with partners and practitioners across the ecosystem. Joined throughout by Credera's Alyssa Furth, the episode focuses less on announcements, and more on wh

Ad fraud isn’t a bug in the system. It is the system. Digital advertising was built on the promise of precision at scale. What we got instead is an economy where speed, automation, and opaque incentives have created the perfect habitat for industrialized ad fraud, one of the most profitable forms of organized crime on the planet. It thrives because we let it.

Signal & Noise: Live from Advertising Week 2025 dives into the most urgent conversations shaping modern advertising — from AI enablement and data transparency to the evolution of streaming, publishers, and the creator economy. Hosts Rio Longacre and Brett House speak with industry leaders to unpack how technology, innovation, and authenticity are redefining outcomes and quality in media. Tune in for fresh insights from the front lines of ad tech’s most transformative moment..

Hearst Consumer Media Chief Data Officer, Jessica Hogue, joins us to unpack how a 137-year-old publisher is rebuilding its data foundation—linking first-party identity, contextual intelligence, and tighter supply paths—to grow revenue beyond the open auction. We tackle AI’s “zero-click” squeeze, brand-safety overblocking, and the push for outcomes without backsliding into last-click. Enjoy!

This episode of Signal & Noise features industry veteran and well-known personality Lou Paskalis in a wide-ranging conversation on the state of advertising, brand safety, and the future of news media. The discussion explores why marketers have historically avoided advertising in news, the misguided reliance on keyword and domain blocking, and new research showing ads next to quality journalism don’t harm brand perception...

In this episode of Signal & Noise, Brett, Rio, and special guest Shiv Gupta (Founder & CEO of U of Digital) dive into the seismic impact AI is having on the advertising industry. Listen as they explore Meta’s bold push toward fully automated media buying, question the future of the agency FTE model, and examine how AI could upend traditional workflows while opening the door for new roles, business models, and human-centered strategy.

In Episode 3, Brett and Rio take aim at a problem that quietly siphons billions of dollars and erodes trust every single day: digital ad fraud. The question is neither theoretical nor hyperbole: for many brands, it genuinely feels like the bad guys are winning. Bot farms masquerade as premium publishers, MFA sites inflate metrics, and even “safe” channels like CTV are showing cracks with pervasive illicit activity...

In episode 2, we dive deep into Georgian's research on AI adoption across marketing and technology teams, the opportunities and challenges associated current agentic and generative AI solutions, and potential impacts across industries. While we believe AI augments existing software rather than replaces it, there will be impacts on specific job functions and work streams critical to marketing and advertising transformation...

In this episode of Signal & Noise, Stephanie Layser (AKA, Google-slayer) joins hosts Brett and Rio to discuss how publishers can adapt in a digital landscape dominated by tech giants. She explores the role of AI in improving monetization, the shift toward direct ad sales, and the need for innovation to stay competitive. The episode covers brand safety, content control, and changing consumer habits—especially among younger audiences. Stephanie also highlights the importance o