Is AI making advertising better—or just faster at getting it wrong? Live from TMRE 2026 in Denver, Signal & Noise correspondent Lucas Longacre, Head of Product at Inlightened, sits down with Dr. Thomas Ramsøy, neuroscientist and CEO of Neurons. They explore why brand memory has collapsed, how AI may be accelerating advertising's biggest mistakes, and how neuroscience and predictive AI can help marketers create ads that actually work.