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Who Controls the AI Answer? | Saroop Bharwani on Signal & Noise at Zeta Live 2026

Who Controls the AI Answer? | Saroop Bharwani on Signal & Noise at Zeta Live 2026

Who Controls the AI Answer? | Saroop Bharwani on Signal & Noise at Zeta Live 2026

Saroop Bharwani, Co-Founder and CEO of Senso, joins Signal & Noise live at Zeta Live 2026 to explore how AI is reshaping brand discovery. From ChatGPT and Gemini to AEO, GEO, verified sources, and AI-driven recommendations, Saroop explains why the next marketing battleground may not be the search results page—but the answer itself.

20 hours ago

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