The Complete Feed

Eric Tilbury is an AdTech voice with an operator’s receipts. The Inuvo programmatic leader joins Brett and Rio to explain how DSP filtering shapes campaigns before bidding begins, why many ID-free tests never reach ID-free inventory, how to verify real CTV supply, and where iOS inventory may be mispriced. They also trace Eric’s journey from practitioner to industry teacher—and the 4:30 a.m. discipline behind it.

Kurt Donnell left M&A law for digital media and became the first CEO of Freestar, helping scale it into a global publisher monetization business. Now the open web faces a harder test: declining search traffic, AI answer engines, fragmented AdTech, and advertiser dollars moving to simpler closed platforms. Can radical transparency restore trust, what publishers should demand from AI companies, and whether Freestar’s new pubOS creates real leverage—or merely manages declines.