The Complete Feed

Every AI breakthrough starts with something less glamorous than the latest model: clean, trustworthy data. In this episode of Signal & Noise, Hyatt's Jer Tippets joins Brett House and Rio Longacre to explain why data quality, governance, identity, and privacy are the real foundation of AI. From customer identity and CDPs to personalization and digital measurement, this conversation explores what brands need to get right before AI can truly deliver.

Attribution was supposed to make marketing measurable. Instead, privacy changes, signal loss, and walled gardens have made it harder than ever to know what's actually driving results. In this episode of Signal & Noise, Brett House and Rio Longacre sit down with Brian Quinn, President & GM of AppsFlyer, to explore the future of attribution, fraud, clean rooms, AI, and why the industry's most trusted metrics may deserve a second look.

Colorado has become ground zero in the debate over how to regulate AI without slowing innovation. In this episode of Signal & Noise, Brett House and Rio Longacre sit down with Srinivas "Chinnu" Parinandi of the University of Colorado Boulder to explore AI regulation, privacy laws, technology policy, and data centers. The conversation examines how today's policy decisions could shape America's competitiveness, innovation, and the future of AI.