The Complete Feed

Bryan Leach left a Supreme Court clerkship and a successful legal career to build Ibotta from Denver. The company grew from a cash-back app into a promotions network reaching more than 200 million consumers—and completed Colorado’s largest technology IPO. Brett and Rio ask how Ibotta really makes money, whether redemptions prove incremental sales, what LiveLift and the Uber partnership change, and whether Colorado remains a place where ambitious founders can build at national

Alex Collmer built Vidmob on a provocative idea: advertising creative should be measurable without becoming mechanical. Now, as generative AI makes content nearly infinite, Vidmob is moving its creative intelligence into assistants, agents, APIs, and media workflows through Vidmob360. Brett and Rio ask what creative data can truly prove, whether optimization produces sameness, why Alex handed over the CEO role, and what humans must still control when machines begin making and