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Austin Leonard: Awakening America's Secret Retail Media Giant in an Al world

Austin Leonard: Awakening America's Secret Retail Media Giant in an Al world

Austin Leonard: Awakening America's Secret Retail Media Giant in an Al world

Dollar General may be one of America’s most underestimated media businesses. Austin Leonard, VP & GM of DG Media Network, joins Signal & Noise to reveal how DG is turning 21,000+ stores, billions of transactions and rich first-party data into a powerful retail media platform—and using AI to transform targeting, measurement, in-store media and customer experiences.

Aug 27

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