The Complete Feed

Explore every Signal & Noise podcast, article & video in one place from all our guests & contributors.

The Bid Request Has Receipts: Eric Tilbury on Clean Supply, ID-Free Buying, and the Craft of Programmatic

Eric Tilbury is an AdTech voice with an operator’s receipts. The Inuvo programmatic leader joins Brett and Rio to explain how DSP filtering shapes campaigns before bidding begins, why many ID-free tests never reach ID-free inventory, how to verify real CTV supply, and where iOS inventory may be mispriced. They also trace Eric’s journey from practitioner to industry teacher—and the 4:30 a.m. discipline behind it.

Oct 15

The Operating System for Commerce Media: Jeffrey Cohen on Amazon Ads' Rise, Retail Media's Measurement Reckoning, and the Shift from Dashboards to Agents

Jeffrey Cohen had a front-row seat as Amazon Ads became a global advertising giant. Now, as Chief Business Development Officer at Skai, he is working on the harder next chapter: making fragmented commerce media measurable, interoperable, and ready for AI agents. Brett and Rio ask what Amazon got right, why attributed sales are not the same as incremental sales, what Skai’s Celeste AI and agent-native platform can actually do, and who controls the budget when machines start ma

Sep 17

When Publishers Get AI Agents: Andrew Mole on Agentic Trading and the Future of Media

Programmatic advertising automated the transaction. AI may automate the negotiation. In this episode of Signal & Noise, Brett House and Rio Longacre sit down with Andrew Mole, CEO and Co-Founder of PubX, for a provocative conversation about agentic trading, publisher monetization, and what happens when AI agents begin representing both sides of the advertising market.

Aug 24