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The Complete Feed
Explore every Signal & Noise podcast, article & video in one place from all our guests & contributors.
Can We Still Trust Attribution? Brian Quinn on AppsFlyer, Privacy, and Measurement
Attribution was supposed to make marketing measurable. Instead, privacy changes, signal loss, and walled gardens have made it harder than ever to know what's actually driving results. In this episode of Signal & Noise, Brett House and Rio Longacre sit down with Brian Quinn, President & GM of AppsFlyer, to explore the future of attribution, fraud, clean rooms, AI, and why the industry's most trusted metrics may deserve a second look.
Jul 9
The End of Marketing’s Age of Opinion: Greg Stuart on Measurement, Attribution, and Making Marketing More Predictable
What if marketing’s real problem isn’t data—but discipline? In this Signal & Noise episode, Greg Stuart (CEO, MMA) breaks down why marketing struggles to earn trust and how to fix it. From weak measurement and flawed attribution to AI’s limits, this conversation challenges the industry to shift from opinion to evidence—and finally prove real business impact.
May 21
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