The Complete Feed

Is AI making advertising better—or just faster at getting it wrong? Live from TMRE 2026 in Denver, Signal & Noise correspondent Lucas Longacre, Head of Product at Inlightened, sits down with Dr. Thomas Ramsøy, neuroscientist and CEO of Neurons. They explore why brand memory has collapsed, how AI may be accelerating advertising's biggest mistakes, and how neuroscience and predictive AI can help marketers create ads that actually work.

Filmed live at Advertising Week New York, Rio Longacre and Brett House sit down with Matt Krepsik of MediaRadar and Vassilis Pakopoulos of MMA Global to unpack how AI is actually being used across marketing today. Drawing on new MediaRadar and MMA research, they separate hype from reality and explore where AI is driving real value—and where the industry still has work to do.

Alex Collmer built Vidmob on a provocative idea: advertising creative should be measurable without becoming mechanical. Now, as generative AI makes content nearly infinite, Vidmob is moving its creative intelligence into assistants, agents, APIs, and media workflows through Vidmob360. Brett and Rio ask what creative data can truly prove, whether optimization produces sameness, why Alex handed over the CEO role, and what humans must still control when machines begin making and

Jeffrey Cohen had a front-row seat as Amazon Ads became a global advertising giant. Now, as Chief Business Development Officer at Skai, he is working on the harder next chapter: making fragmented commerce media measurable, interoperable, and ready for AI agents. Brett and Rio ask what Amazon got right, why attributed sales are not the same as incremental sales, what Skai’s Celeste AI and agent-native platform can actually do, and who controls the budget when machines start ma