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When Content Becomes Infinite: Alex Collmer on Creative Intelligence in the AI Advertising Era

When Content Becomes Infinite: Alex Collmer on Creative Intelligence in the AI Advertising Era

When Content Becomes Infinite: Alex Collmer on Creative Intelligence in the AI Advertising Era

Alex Collmer built Vidmob on a provocative idea: advertising creative should be measurable without becoming mechanical. Now, as generative AI makes content nearly infinite, Vidmob is moving its creative intelligence into assistants, agents, APIs, and media workflows through Vidmob360. Brett and Rio ask what creative data can truly prove, whether optimization produces sameness, why Alex handed over the CEO role, and what humans must still control when machines begin making and

21 hours ago

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