The Complete Feed

Bryan Leach left a Supreme Court clerkship and a successful legal career to build Ibotta from Denver. The company grew from a cash-back app into a promotions network reaching more than 200 million consumers—and completed Colorado’s largest technology IPO. Brett and Rio ask how Ibotta really makes money, whether redemptions prove incremental sales, what LiveLift and the Uber partnership change, and whether Colorado remains a place where ambitious founders can build at national

Fern Potter left a senior ad-tech leadership role to co-found Intelligent Assistance around a bold premise: AI works best when it expands human judgment rather than pretending to replace it. She joins Signal & Noise to discuss why AI is not a strategy, how companies move from pilots to commercial impact, what programmatic advertising can teach us about unchecked automation, and why the future belongs to organizations that combine machine speed with human context, creativity,

Day 3 at Cannes Lions 2026 brought some of the week's most insightful conversations from Hearst House. Signal & Noise sat down with leaders from Experian, Klarna, Zeta Global, Hearst, ID5, Real Chemistry, Omnicom Media Group Health, and MediaRadar to explore AI deployment, identity, healthcare innovation, measurement, and why trusted data and premium content are becoming more valuable as the industry moves from AI experimentation to real-world execution.

Signal & Noise is live from Cannes Lions 2026 with Rio Longacre, Krish Raja, and Brett House. Recorded at Hearst House, this special compilation features conversations with leaders across media, advertising, and marketing on the biggest trends shaping the industry—from agency transformation and premium TV to creativity, measurement, healthcare marketing, and the future of brand building.

For weeks, reports suggested Publicis was exploring a relationship with Hightouch following its acquisition of LiveRamp. In this special Signal & Noise Signal Break, Hightouch CEO Tejas Manohar publicly confirms those discussions for the first time. Brett House, Rio Longacre, and Tejas explore what it could mean for identity, composable CDPs, AI, activation, and the future of marketing infrastructure.

Publishers create the content, build the audiences, and bear the costs—yet often capture only a fraction of the value they generate. In this Signal & Noise exclusive, Rio Longacre and Brett House sit down with Keith Petri and Rich Hyden of Viant to explore the future of publisher monetization, identity, CTV, signal quality, and programmatic advertising. The conversation examines how publishers can strengthen their position in the digital advertising ecosystem and reclaim econ

What happens when an AdTech engineer decides software isn’t ambitious enough? In this episode of Signal & Noise, Brett House and Rio Longacre speak with Blake Scholl, Founder and CEO of Boom Supersonic, about reviving supersonic flight, lessons from Amazon and Groupon, the future of AI, and why the biggest breakthroughs come from building hard things the world stopped believing in.