top of page

The Complete Feed
Explore every Signal & Noise podcast, article & video in one place from all our guests & contributors.


AI That People Actually Use: Zoher Karu on Personalization, Trust, and Building AI at Scale
Everyone is talking about AI… but very few people have spent decades building AI systems that millions actually use. In this episode, Zohar Karu, Head of AI at Taelor and former Chief Data Officer at eBay, joins Signal & Noise to explore why AI transformation is really organizational transformation. We discuss personalization, enterprise adoption, trust, and why the companies that win with AI won’t necessarily have the best models—they’ll build the products and cultures peopl
3 days ago


AI Isn’t the Strategy: Fern Potter on Intelligent Assistance, Human Judgment, and the Future of Work
Fern Potter left a senior ad-tech leadership role to co-found Intelligent Assistance around a bold premise: AI works best when it expands human judgment rather than pretending to replace it. She joins Signal & Noise to discuss why AI is not a strategy, how companies move from pilots to commercial impact, what programmatic advertising can teach us about unchecked automation, and why the future belongs to organizations that combine machine speed with human context, creativity,
6 days ago
bottom of page
