The Complete Feed

Recorded live at Advertising Week 2026, Rio Longacre and Brett House sit down with Tealium’s Zack Wenthe and Databricks’ Adrian Bolosan to explore how AI is reshaping the enterprise marketing stack. They discuss composability, customer data, real-time decisioning, identity, marketing engineering, agentic AI, and why strong data foundations and human judgment will define the companies that win.

Advertising legend Rishad Tobaccowala joins Brett House and Rio Longacre for a wide-ranging conversation on AI, reinvention, agencies, and the future of work. Drawing on four decades at Publicis, Rishad explores why AI transformation is really organizational transformation, how careers are becoming more fluid, and what human skills will matter most in an age of abundant intelligence.

Everyone is talking about AI… but very few people have spent decades building AI systems that millions actually use. In this episode, Zohar Karu, Head of AI at Taelor and former Chief Data Officer at eBay, joins Signal & Noise to explore why AI transformation is really organizational transformation. We discuss personalization, enterprise adoption, trust, and why the companies that win with AI won’t necessarily have the best models—they’ll build the products and cultures peopl

Fern Potter left a senior ad-tech leadership role to co-found Intelligent Assistance around a bold premise: AI works best when it expands human judgment rather than pretending to replace it. She joins Signal & Noise to discuss why AI is not a strategy, how companies move from pilots to commercial impact, what programmatic advertising can teach us about unchecked automation, and why the future belongs to organizations that combine machine speed with human context, creativity,