The Complete Feed

Recorded live at Advertising Week 2026, Rio Longacre and Brett House sit down with Tealium’s Zack Wenthe and Databricks’ Adrian Bolosan to explore how AI is reshaping the enterprise marketing stack. They discuss composability, customer data, real-time decisioning, identity, marketing engineering, agentic AI, and why strong data foundations and human judgment will define the companies that win.

Everyone is talking about AI… but very few people have spent decades building AI systems that millions actually use. In this episode, Zohar Karu, Head of AI at Taelor and former Chief Data Officer at eBay, joins Signal & Noise to explore why AI transformation is really organizational transformation. We discuss personalization, enterprise adoption, trust, and why the companies that win with AI won’t necessarily have the best models—they’ll build the products and cultures peopl