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The Future of the Connected Customer Stack | Zack Wenthe & Adrian Bolosan | Signal & Noise LIVE at Advertising Week 2026

The Future of the Connected Customer Stack | Zack Wenthe & Adrian Bolosan | Signal & Noise LIVE at Advertising Week 2026

The Future of the Connected Customer Stack | Zack Wenthe & Adrian Bolosan | Signal & Noise LIVE at Advertising Week 2026

Recorded live at Advertising Week 2026, Rio Longacre and Brett House sit down with Tealium’s Zack Wenthe and Databricks’ Adrian Bolosan to explore how AI is reshaping the enterprise marketing stack. They discuss composability, customer data, real-time decisioning, identity, marketing engineering, agentic AI, and why strong data foundations and human judgment will define the companies that win.

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