The Complete Feed

Explore every Signal & Noise podcast, article & video in one place from all our guests & contributors.

From Cash Back to Outcomes: Bryan Leach on Building Ibotta, Going Public, and Betting on Denver

Bryan Leach left a Supreme Court clerkship and a successful legal career to build Ibotta from Denver. The company grew from a cash-back app into a promotions network reaching more than 200 million consumers—and completed Colorado’s largest technology IPO. Brett and Rio ask how Ibotta really makes money, whether redemptions prove incremental sales, what LiveLift and the Uber partnership change, and whether Colorado remains a place where ambitious founders can build at national

Sep 24

The Operating System for Commerce Media: Jeffrey Cohen on Amazon Ads' Rise, Retail Media's Measurement Reckoning, and the Shift from Dashboards to Agents

Jeffrey Cohen had a front-row seat as Amazon Ads became a global advertising giant. Now, as Chief Business Development Officer at Skai, he is working on the harder next chapter: making fragmented commerce media measurable, interoperable, and ready for AI agents. Brett and Rio ask what Amazon got right, why attributed sales are not the same as incremental sales, what Skai’s Celeste AI and agent-native platform can actually do, and who controls the budget when machines start ma

Sep 17

Austin Leonard: Awakening America's Secret Retail Media Giant in an Al world

Dollar General may be one of America’s most underestimated media businesses. Austin Leonard, VP & GM of DG Media Network, joins Signal & Noise to reveal how DG is turning 21,000+ stores, billions of transactions and rich first-party data into a powerful retail media platform—and using AI to transform targeting, measurement, in-store media and customer experiences.

Aug 27