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The Complete Feed
Explore every Signal & Noise podcast, article & video in one place from all our guests & contributors.
The Homepage Is No Longer the Front Door: Leah Nurik on Al Visibility, GEO, & the Future of Brand Discovery
As AI becomes the primary gateway to discovering brands online, traditional SEO is giving way to a new discipline: AI Visibility. In this episode, Leah Nurik, CEO and Co-Founder of Brandi AI, joins Signal & Noise to explore Generative Engine Optimization (GEO), how AI decides which brands to recommend, and what the shift from search engines to answer engines means for marketers, publishers, and the future of digital marketing.
21 hours ago
The End of Marketing’s Age of Opinion: Greg Stuart on Measurement, Attribution, and Making Marketing More Predictable
What if marketing’s real problem isn’t data—but discipline? In this Signal & Noise episode, Greg Stuart (CEO, MMA) breaks down why marketing struggles to earn trust and how to fix it. From weak measurement and flawed attribution to AI’s limits, this conversation challenges the industry to shift from opinion to evidence—and finally prove real business impact.
May 21
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