The Complete Feed

Alex Collmer built Vidmob on a provocative idea: advertising creative should be measurable without becoming mechanical. Now, as generative AI makes content nearly infinite, Vidmob is moving its creative intelligence into assistants, agents, APIs, and media workflows through Vidmob360. Brett and Rio ask what creative data can truly prove, whether optimization produces sameness, why Alex handed over the CEO role, and what humans must still control when machines begin making and

As AI becomes the primary gateway to discovering brands online, traditional SEO is giving way to a new discipline: AI Visibility. In this episode, Leah Nurik, CEO and Co-Founder of Brandi AI, joins Signal & Noise to explore Generative Engine Optimization (GEO), how AI decides which brands to recommend, and what the shift from search engines to answer engines means for marketers, publishers, and the future of digital marketing.