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The Complete Feed
Explore every Signal & Noise podcast, article & video in one place from all our guests & contributors.
Beyond the Pixel: Jer Tippets on AI, Customer Data, Privacy, and the Future of Digital Measurement
Every AI breakthrough starts with something less glamorous than the latest model: clean, trustworthy data. In this episode of Signal & Noise, Hyatt's Jer Tippets joins Brett House and Rio Longacre to explain why data quality, governance, identity, and privacy are the real foundation of AI. From customer identity and CDPs to personalization and digital measurement, this conversation explores what brands need to get right before AI can truly deliver.
Jul 16
The Race to the Bottom: Media Quality, Attention, and Why Cheap Reach Is Costing Brands More Than They Think
For years, digital advertising has optimized for cheaper impressions, stronger identity signals, and higher ROAS—but what if it's been overlooking the quality of the media itself? In this episode of Signal & Noise, Rio Longacre and Brett House are joined by Erez Levin, Founder of Emmett Advisory, to explore why media quality may be the industry's missing performance signal. They discuss attention, CTV, attribution, AI, and why marketers must rethink what truly drives advertis
Jul 13
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