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Can We Still Trust Attribution? Brian Quinn on AppsFlyer, Privacy, and Measurement

Can We Still Trust Attribution? Brian Quinn on AppsFlyer, Privacy, and Measurement

Can We Still Trust Attribution? Brian Quinn on AppsFlyer, Privacy, and Measurement

Attribution was supposed to make marketing measurable. Instead, privacy changes, signal loss, and walled gardens have made it harder than ever to know what's actually driving results. In this episode of Signal & Noise, Brett House and Rio Longacre sit down with Brian Quinn, President & GM of AppsFlyer, to explore the future of attribution, fraud, clean rooms, AI, and why the industry's most trusted metrics may deserve a second look.

Jul 9

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