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AI Intelligence and Competitive Advantage | Matt Krepsik & Vas Bakopoulos | Signal & Noise LIVE at Advertising Week 2026

AI Intelligence and Competitive Advantage | Matt Krepsik & Vas Bakopoulos | Signal & Noise LIVE at Advertising Week 2026

AI Intelligence and Competitive Advantage | Matt Krepsik & Vas Bakopoulos | Signal & Noise LIVE at Advertising Week 2026

Filmed live at Advertising Week New York, Rio Longacre and Brett House sit down with Matt Krepsik of MediaRadar and Vassilis Pakopoulos of MMA Global to unpack how AI is actually being used across marketing today. Drawing on new MediaRadar and MMA research, they separate hype from reality and explore where AI is driving real value—and where the industry still has work to do.

3 hours ago

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