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When the Dashboard Lies: Cimin Ahmadi Cohen on Building a Better Agency and Exposing Advertising’s Attribution Illusion

When the Dashboard Lies: Cimin Ahmadi Cohen on Building a Better Agency and Exposing Advertising’s Attribution Illusion

When the Dashboard Lies: Cimin Ahmadi Cohen on Building a Better Agency and Exposing Advertising’s Attribution Illusion

When ad metrics say everything is working but business results disagree, what should marketers trust? Idea Peddler founder and CEO Cimin Ahmadi Cohen joins Rio Longacre and Brett House to unpack the “attribution illusion,” ad fraud, opaque programmatic supply chains, agency incentives, and independent measurement. She also shares her journey from agency leader to woman founder—and why she built a different kind of company in Austin.

2 days ago

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